101

Responsive Web Design 101

Most of our online activity takes place through our mobile devices these days. With more and more variation in the devices we use to access web content, it becomes increasingly important for web design to be adaptable to these devices. Nothing turns away users faster than awkward and user-unfriendly web pages! Here are just a few of the myriad benefits of using a responsive web design for your website.

It’s User Friendly

The easier it is for your users to navigate your site, the longer they will spend on it and the more they will revisit it. Sites that have a simple layout, intuitive construction, and easily tap-able links on their mobile versions help users feel immediately at home when visiting the website. Users should feel comfortable navigating your page, and that comfort should start the moment they access it. The first few seconds after someone accesses your webpage are the most important; a well-designed site will draw them in immediately, but a poorly designed one will deter them from exploring further. A responsive design will encourage users to spend more time perusing your content, as well as making it easy for them to access it from any of their devices.

It’s Cost Efficient

Making different websites for access from different devices is not only more cumbersome, it’s a waste of time and money. Spending energy and funds updating, maintaining, and developing multiple sites is an inefficient use of your resources, not to mention a pain in the neck! Instead of developing multiple sites to accommodate different devices, use a responsive design that can adapt to any device. Not only will it make your life easier, but it will make your web presence more cohesive and your brand feel more unified.

It’s Better for Search Engine Optimization

Your website should be designed to help itself gain more web traffic. One of the features that is of increasing importance in SEO ranking is mobile accessibility. The more accessible your site is from mobile devices, the higher up in search engine results your site will appear. Since more web traffic means more business, making your website mobile-friendly means making your business more profitable. Opting for a responsive web design will not only make your website more user friendly, it will increase the number of users that come to your site in the first place. Plus, they’ll be more likely to share links to your site with your friends, which further increases your SEO ranking. Just like magic!

As the use of mobile devices to access web content increases, it becomes more and more important for businesses to adapt their web presence to this technological trend. A responsive web design makes your life easier and your users’ experience better. What more could one ask for?

Personal Branding 101

Personal branding is the creation and marketing of a distinctive and memorable brand for you and your career. One of the most important parts of creating a successful business is cultivating a following that knows and loves your business’s authentic identity. Personal branding can lead to better professional opportunities, improved and diversified clientele, and recognition in your industry. Here are a few tips for personal branding to help you cultivate a following and increase the opportunities available to you.

Know Your Audience

Knowing who your target audience is and what their needs are is one of the most important features of personal branding. Your audience and your clientele are the ones who will most determine the success of your brand, so be sure to know your market. After all, happy clients lead to brand loyalty!

Use High Quality Images

The visual impression you make on your audience is the first and most lasting impression. Beautiful and professional images send the message that your product or services are high-quality, trustworthy, and exciting. With a strong first visual impression, your audience will immediately feel at ease and engaged.

Establish Networks

Connecting with other brands and professionals can open doors for you in your industry in unexpected ways. Start by listening to other professionals and making yourself of service to them, both so that you can learn from those who have more experience than you and so that you can create a network of allies. Cultivating a personal brand means establishing yourself as a leader in your industry, one that customers and other professionals alike are drawn to.

Don’t Stop Creating

There are thousands of places for you to showcase bits of your work to new audiences, so continue to create fresh and engaging content to share with the world. Don’t spend too much time on networking and forget to deliver creative new content with the networks already available to you!

Tell Your Story

Nothing establishes brand loyalty better than a personal story that your audience can connect with. Remember, your users don’t just care about the products you offer; they want to have a fully immersed, personal user experience. Cater to their experience by sharing your story so that they feel connected with not only your product, but also your lifestyle.

Personal branding is key to developing a successful business, as it connects who you are with the services you offer the world. These strategies will help you develop a personal brand that will increase opportunities and secure your place as a leader of your industry.