Infographics are a great way to convey information quickly and effectively. However, it’s easy these days for your infographic to get lost in the sea of images and advertisements we see every day. Here are some tips for making your infographic stand out from the crowd.
Think Critically Using the FIRED Method
The FIRED method is a quick and easy way to check if your infographic serves the purpose you want it to in a clear and engaging manner. When you’re creating your visual design, ask yourself these five questions:
Fresh: How can you make your image stand out against others?
Informative: Are you presenting information that is accurate and compelling?
Relevant: Is the information you present clearly connected to your mission?
Entertaining: Will your audience be excited to get involved?
Different: Does your infographic look innovative and unique?
Making sure your infographic meets this five requirements will ensure that your audience is drawn in and that your information is communicated clearly and effectively.
Move It, Move It
Infographics with animation that adds motion is a great way to capture the attention of an audience with a short attention span. If your infographic incorporates motion, the audience will be more engaged and excited to read what you have to say. There are lots of different kinds of animations you can add to your image, ranging from fully independent animation that your audience can sit back and watch to interactive animation that allows users to immerse themselves in the experience. Most animation tools allow you to play around with different templates and find the one that will create the most fun and captivating infographic for your purposes.
The most important feature of an infographic is (you guessed it) information! After all, the point of creating an infographic is to teach your audience something, so above all, focus on sharing clear and illuminating information. The data that you use in your infographic should be well-researched and transparently communicated. Try creating a few different infographics of your data and test them out on a friend, and then have them tell you which one presents the information the most clearly. Remember, your goal is to inform and entertain, in that order!
Infographics are an excellent marketing tool to communicate with your audience. Keep your users engaged and interested by playing around with different styles and formats. And remember, have fun with it!
Email is one of the most effective ways to market your business. Any marketing campaign will employ a variety of resources to communicate with potential clients, and email can serve as the centerpiece of any marketing strategy. A well-designed email campaign must be attractive and eye-catching, and should direct the reader to the most important information easily and intuitively. Here are some tips for designing emails that will increase traffic flow to a business and keep your customers engaged and interested.
Most people live their lives through their mobile devices, and any effective form of marketing communication should cater to the mobile experience. If an email is difficult to read or navigate on a cell phone, most readers will not bother to struggle with it. There are multiple ways to make an email mobile-friendly. One way is to create emails that resize to fit the screen of a mobile device, which works fine if the email design is relatively simple. For more complex designs with a variety of features, however, the best bet is to make a responsive design that adapts automatically to screens of all different sizes so that the content is easily accessible and readable on a phone, a tablet, or a laptop computer. A responsive design is the best way to make sure an email is readable and user-friendly. In designing an email for multiple devices, make sure the layout is simple, the font size and style will adapt well to reformatting for different device sizes, and the content isn’t too cluttered or close together. Make sure each link is large and isolated enough that tapping on it on a touch-screen is easy, and hide unnecessary information or features of the email when it is converted to smartphone size. The best responsive email designs are the simplest and most legible ones, and it is these designs that will keep users coming back for more.
Different email designs will work best for different types of content; there’s no need to just stick to one template across the board! Depending whether an email is a newsletter, a notification, a transactional email, or a marketing email, the format and design of the email will vary quite a bit. Don’t be afraid to experiment with different styles and templates to find the one that works best for each purpose.
Highlight Important Content
With all of the design and format considerations, it’s easy to forget about the most important part of an email – the content! An email campaign markets content first and foremost, so be sure to highlight the most important content and keep it concise and to-the-point. An email should communicate information in a fun, engaging, and efficient way so that clients stay interested and informed.
Email design is one of the most important features of any marketing campaign. Make sure emails are clean, clear, and engaging to keep clients happy and attract new ones.