Essential Design Trends

Thin typography is what a lot of web designers are going with nowadays. This is taking its place as the modern design trend. A good example of this is Apple – everything is thin. Thin lettering holds an advantage as it makes a web page look neater than a bold font. The reason for this is it leaves more of the background visible as opposed to having very thick letters. If you have a nice light background thinner letters fit right in. Bolder letters would take some attention away from the background.

Thin lettering can be used to give emphasis to bolder letters with in the same area of the webpage. It can also be used in reference to technology gadgets becoming thinner and thinner as technology advances. Everybody goes for the thinner, more modern look.

Less is More

A lot of websites are going with a less crowded look. This is due to the information section needing less and less content as the audience becomes familiar with the advertised focal point. As the web page advances there is less need for introductory information as opposed to information on upgraded features.

Another design trend that is becoming popular is elaborate details. This is due to the web designer adding essential details to describe the focal point rather than overwhelming the audience by providing voluminous texts that might not be attractive to the reader. As the focal point catches the eye of the audience the details have to fit right in without overwhelming the reader. It has to be easy to read and straight to point as a person would not want to spend a large amount of time reading information that might not be useful to them.

For example when comparing products a brief description is more attractive to the eye of the reader than a long description. When visiting a web page having little text encourages the audience to scroll around the website and explore the content without all of the large texts you might not be intending on reading cramming the web page.

Brands and Logo Design

Icon logos are being used more and more. An icon logo is a symbol used to represent a company. This icon logo is specific to the company and no one else may use this logo as their own. These icon logos can be used to symbolize the company and make it easily recognizable. If you see the small design of the logo you are more likely to remember the logo belonging to the company and you can identify that logo as the company which it belongs to.

This is used as a method of advertising. When you see the icon logo you may remember it and anytime you see that logo you will know it belongs to the company which it is specific to. These are commonly used on the front page of the website along with the name.

These design trends are becoming more common and as a representation of a modern webpage.

What Are Some Ways To Make Your Website Standout On Its Own?

When you build a website, you take immense pride in it, and you want it to be a website that is better than others. You also want it to stand out from others as well. Clients do make it their goal to stand out from their competition and do favor to leave a good impression on all customers. Would you like to create a site and make it stand out? How do you do this? You do it with the help of some awesome tips. Here they are:

1. Have a Solid Layout and Structure

If you would like to differentiate your site from that of others, one way of doing it is clear, and that is to make sure to do one of the most difficult of all things. What is this challenge? You, as the website developer must make sure to have the backbone, and this backbone is all about a solid layout and structure. It is with a solid layout and structure that you can truly make your website stand out amidst the crowd. If you apply a fancy layout or site structure that no one else has every used, you are indeed making your website unique, and that is by having something that no other site does have.

2. Get the Branding Right

Branding is without a doubt not only the most essential of all things. It is also the one of the most obvious of all things that will help your site to clearly stand out among the others on the internet. Branding is everything and it is a process that must be done right. Each and every client that you do have will have his or her own branding guidelines. You take the client’s branding guidelines and work accordingly to it. Stick to it. Embrace them as your very own.

3. The Working Team of Graphics and Imagery

If you want to go a step beyond just branding, you can also create a wonderful and distinct visual style, and this can be done by applying graphics and photos to your site. It is the very combination and thing that gives it a distinct visual style and smile all on its own. People love graphics and imagery and that is because they are literally visual creatures. When your site has visual stimuli, it will be the very thing to attract visitors, and that makes it easier for them as users to connect with the site on an emotional level.

4. Unique Text and Content

It is the team of text and content that does make a website great or not. If you want to make your website stand out, as well as, set yourself apart totally. It is through the incorporation of good text and content that manages to capture the attention of users from everywhere. It is copy, micro-copy, or things like video that do reveal personality and that is something that is key to setting one website totally apart from another one.

5. Animation that is vivid and lively

Animation is something that is definitely a huge deal today. Why is that? The answer is clear. Good animation does make for far more than just a great experience. It makes for an experience that is memorable in every way as well. You want your site to be unforgettable and having the finest of animation can make that goal into a reality for you. If you make pictures start moving in just the right way, you may even make a start for a whole new industry as a rule, and that is also a good thing to achieve.


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1209 1 St SW #200, Calgary, AB T2R 0V3

The Perfect UX/UI Design Tools

If you are a newbie in the world of UX and UI, then things may seem a lot intimidating and overwhelming. That is the bad news, the good news is that there are many helpful tools that are on the market that will be useful in helping you to get into the game and soon be designing like a pro. Everything from start to finish will be covered in these tools and even if you are familiar with the process, there are some tools that will help to better your overall skills.

Introduction to UX/UI Design by “Fast Company”

This is an essential tool that you need to make sure to possess when you are first getting started. It is a company that has a proven track record of developing articles and programs to help people in the field of UX design. The blogs from this company will be essential in helping a person no matter of the degree of experience level to get the best results for their efforts. This will be a good place for you to get your feet under you and see what you are getting yourself into.

Solve Problems with Typeform

Typeform is an excellent problem solving tool that every good person will need to make sure that they implement. When there is a problem, you need to know what the problem is and how to go about fixing it. This is a good way to fill out the forms and see where the issues are and then figure out what is needed in order to fix the issues. The basic plan that you can get is free and has a lot of great insight into finding problems and how to go about solving them.

UX Curriculum by Springboard

Using this is an excellent way to get a deep understanding of the UX design process while many people will think that they have to go to a University for a long time to learn all the basics, you will be surprised to learn that you can get the basics just by going through this program.

Modify Images with Canva

If you are looking to design, then you will want to make sure that you use Canva which is a great software to design and modify images. Using this program is very easy and can go a long way in helping a person that is interested in manipulating images to get the best results with the least amount of effort. Besides Adobe Color Wheel, Canva is your best bet for a design product to edit images.

Invision Gives Helpful Feedback

When it comes to collaboration, there are several pieces of software that you can use to make sure that everyone is on the same page. Getting real time feedback is vital as this allows you to get feedback from a client in real time and to make the needed changes right away and, thus, get a project finished a lot faster than in the old days.

The Psychology Behind UX Design

When dealing with UX design, it is honestly one of those concepts that everyone has a different approach to it. In order to understand this correctly, you will need to experience this concept from a number of other perspectives. Once you see things from other perspectives, then you will have a greater appreciation for the viewpoint that you have on a particular item. But the psychology goes a lot deeper than that and you must have a good understanding of this to fully understand. Let’s take a look at UX design and see what it is deep down that makes this really tick.

People Will Get Away with the Least Amount of Work

This sounds funny, but it is in fact true, people will not do any more work than what they have to do. This translates to a person will not want to be overloaded with information. It is best that you give them just enough information that will allow them to decide if they want more or not. Give people what they actually are looking for and what they need. Research will be your best friend in this regard and will give you the best overall results. The last thing to look at is to provide defaults, this is important in the fact that this will allow them to do the least amount of work possible.

People Do Have Limitations

Remember that people can and will only read a certain amount of information on a screen and that once they have hit that limit, then they will without question lose interest. So, limit the amount of information that you provide to your visitors and not add a bunch of unwanted information. If possible, make the information easy for them to scan with their eyes. People tend to operate in short microbursts of information. They also like to read longer lines of text if it is something of interest to them. Most of the time, keep it simple.

People Do Make Many Mistakes

Nothing is more frustrating than to have a site that is friendly to those that make mistakes. There is a human part of us that tends to make mistakes all the time. If your site is not set up to anticipate these mistakes, then you will lose people at a rapid pace. There needs to be a way that you can avoid these costly mistakes and help a user to be protected from themselves and their innate ability to make bad decisions.

These are a few of the things that should be considered when talking about the psychology of UX Design. Considering these things, you will quickly see that your site can be made to be profitable and easy to use for your visitors. Just a little work will be all you need to put into making your website as popular as possible. This will be all you need to know in order to get the most effectiveness from the site and getting it to be one of the “go to” sites.

Tips for Getting Started as a Freelance Designer

When you are first starting out as a graphic designer, the world around you seem dark and scary. You wonder if you have the needed skills to make it in this field and you will generally not know where to even get started. That is the bad news, the good news is that articles, such as this one, will help you to see the things you need to consider when looking to get going. In the reality of things, this is not as scary as it may seem. If you know what you are doing and how to go about doing it with these simple tips.

Who Are You as a Designer, Figure This Out!

The first step is that you need to figure out who you are as a designer. This is a question that sounds all in-depth and stuff, but in actuality, it is not as complex as it may sound. Anyone that has ever made it in this world, has done so by creating a style that was unique to them and applying it to the everyday world.

This style will be the heart and soul of who you are and will speak volumes in helping you to get recognized. You need to make sure that your style is fluid enough, that it allows you to adapt and adjust on the fly. Once you master this, then the rest will be a walk in the park.

It’s Your Work, Stop Giving It Away for Free

Often people will give their work away for free without even trying. This can be a serious issue if it happens too many times. While it is important to get your name out, you must stop just giving away the work that you put so much time and trouble into. Think about a meal, if it is expensive, it will be perceived as being better quality as opposed to a hamburger that comes off the dollar menu. Perception is reality and in the world of designing, that perception can have a huge impact.

Use Local Resources

Many designers will not take advantage of the local resources that are at their disposal. This is a shame as these resources can be all the difference in the world between getting noticed and just blending in with the rest of the designers. These resources are there. To begin with it only makes sense if you will take full advantage of these.

These are a few of the tips that you can use in helping yourself get noticed in the freelance designer world. You are not going to get a free pass, but you will generally have better success if you use these tips to get over the humps that plague so many talented designers.

Tips for Creating a Memorable and Engaging Infographic

Infographics are a great way to convey information quickly and effectively. However, it’s easy these days for your infographic to get lost in the sea of images and advertisements we see every day. Here are some tips for making your infographic stand out from the crowd.

Think Critically Using the FIRED Method

The FIRED method is a quick and easy way to check if your infographic serves the purpose you want it to in a clear and engaging manner. When you’re creating your visual design, ask yourself these five questions:

Fresh: How can you make your image stand out against others?
Informative: Are you presenting information that is accurate and compelling?
Relevant: Is the information you present clearly connected to your mission?
Entertaining: Will your audience be excited to get involved?
Different: Does your infographic look innovative and unique?

Making sure your infographic meets this five requirements will ensure that your audience is drawn in and that your information is communicated clearly and effectively.

Move It, Move It

Infographics with animation that adds motion is a great way to capture the attention of an audience with a short attention span. If your infographic incorporates motion, the audience will be more engaged and excited to read what you have to say. There are lots of different kinds of animations you can add to your image, ranging from fully independent animation that your audience can sit back and watch to interactive animation that allows users to immerse themselves in the experience. Most animation tools allow you to play around with different templates and find the one that will create the most fun and captivating infographic for your purposes.

Be Informative

The most important feature of an infographic is (you guessed it) information! After all, the point of creating an infographic is to teach your audience something, so above all, focus on sharing clear and illuminating information. The data that you use in your infographic should be well-researched and transparently communicated. Try creating a few different infographics of your data and test them out on a friend, and then have them tell you which one presents the information the most clearly. Remember, your goal is to inform and entertain, in that order!

Infographics are an excellent marketing tool to communicate with your audience. Keep your users engaged and interested by playing around with different styles and formats. And remember, have fun with it!

Guide to Successful Email Design

Email is one of the most effective ways to market your business. Any marketing campaign will employ a variety of resources to communicate with potential clients, and email can serve as the centerpiece of any marketing strategy. A well-designed email campaign must be attractive and eye-catching, and should direct the reader to the most important information easily and intuitively. Here are some tips for designing emails that will increase traffic flow to a business and keep your customers engaged and interested.

Mobile-Friendly Design

Most people live their lives through their mobile devices, and any effective form of marketing communication should cater to the mobile experience. If an email is difficult to read or navigate on a cell phone, most readers will not bother to struggle with it. There are multiple ways to make an email mobile-friendly. One way is to create emails that resize to fit the screen of a mobile device, which works fine if the email design is relatively simple. For more complex designs with a variety of features, however, the best bet is to make a responsive design that adapts automatically to screens of all different sizes so that the content is easily accessible and readable on a phone, a tablet, or a laptop computer. A responsive design is the best way to make sure an email is readable and user-friendly. In designing an email for multiple devices, make sure the layout is simple, the font size and style will adapt well to reformatting for different device sizes, and the content isn’t too cluttered or close together. Make sure each link is large and isolated enough that tapping on it on a touch-screen is easy, and hide unnecessary information or features of the email when it is converted to smartphone size. The best responsive email designs are the simplest and most legible ones, and it is these designs that will keep users coming back for more.


Different email designs will work best for different types of content; there’s no need to just stick to one template across the board! Depending whether an email is a newsletter, a notification, a transactional email, or a marketing email, the format and design of the email will vary quite a bit. Don’t be afraid to experiment with different styles and templates to find the one that works best for each purpose.

Highlight Important Content

With all of the design and format considerations, it’s easy to forget about the most important part of an email – the content! An email campaign markets content first and foremost, so be sure to highlight the most important content and keep it concise and to-the-point. An email should communicate information in a fun, engaging, and efficient way so that clients stay interested and informed.

Email design is one of the most important features of any marketing campaign. Make sure emails are clean, clear, and engaging to keep clients happy and attract new ones.