1) a
2) the
3) for
4) of

These are all considered stop words. When it comes to optimization of content, these words are generally frowned upon. In fact, some filters on Google will filter these words out in searches.

Many feel that people can find that what they are looking for in a search without the use of these words. This leads us up to the main focus of this article. How can a person find what they want in a Google search, without the use of the stop words?

1) Take the main keyword and put it through the search engine. Think about what you are trying to find. Take the one main focus word and put it in. Google will bounce back exactly what is needed. Sometimes the other words we use end up clogging the filters a bit. Stop doing that.

2) Take a look at some of the trends going around. Now look at your keyword focus. Now combine the two. If the keyword being used is “market value”. Look at the trends wrapped around these words. Now combine the two, but only using two or three main focus words. The answer will come right at you. There is no need for all the extra fillers.


Another good question. Some have said that it’s better to go shorter. However, the competition has found this out too. Everyone needs to be one step ahead of the competition. The trick is to conduct your keyword search wisely without using fillers. The best thing to do is to go long. Stretch out the search, but take away the stop words. The stop words will only serve to hurt the search.

Say a person uses a search of kids clothing. It’s not going to matter which word is first. Google will bring it all up the same. Now let’s say a person puts in clothing for kids. This order is very important. There is the stop word in there, but this results will yield better results.

The idea is to take this idea and apply it to your own search queries. Word placement is just as important as trying to cut down on the stop word usage. Now some might be asking if cutting off stop words completely will get the job done sooner. The answer to this is not necessarily. The idea is to cut down on the stop words, not cut them off completely.

If each of you remember the idea of word placement and cutting out the fillers, your keyword search will go much smoother.


Everyone knows that content is king. How much do we actually pay attention to this concept though? How much does each person actually take a look at what is being put out on their site?

This is why we are here today, to learn how to get better with context.

Google can either be your very best friend or your worst enemy. The trick for every writer or content author out there is to make Google his best friend. This is why paying attention to content is the main point here.


It doesn’t matter what field of writing you are in, you need to stay fresh. Repetition gets old and boring. There is only so many ways a person can say something before it gets tired.


There is something known as the Hummingbird. It works with Google. This is the bird that will read and re-read what has been written. This bird is so precise, it will spit out anything that is not fresh.

If any writer out there is having issues with their work, just send it out to the Hummingbird. This bird will tell you if it’s been done before or not. This bird will also tell a person if the content is fresh enough.

Content that is not fresh enough will not make it on Google or any other prime site. Google uses this bird as a barometer, so to speak. If any site is in trouble, have the bird come and take a look. It will tell the user what parts are outdated. The next step is to get everything updated.

The more updated your content is, the more traffic you will drive to your site. Think about this. Some sites have gone dead in the water because of being outdated.


This is another question that gets asked within this subject matter. Is it okay to take something that is already written and redo it? Some consider it okay to do, as long as the material is fresh and your own. Others have a different view. These people take the stance of it being “unethical.”

Now there are occasions when something needs to be rephrased. Say, someone asks you to take another article and rewrite it in “your own words.” This is considered to be part of the method. As long as it’s your words and it’s not a cut and paste, than in most cases it’s okay to do.


If anyone is at all concerned with the ethics, just use the Hummingbird or other Google tools. These tools can tell the person if the works is fresh, original and more importantly, their own.

Guide to Modern Web Design

The digital world is continuously evolving, and new web design techniques are emerging every day. Here are some of the hottest modern elements of web design that will make your content stand out from the crowd.

Visually Engaging Backgrounds

Using an eye-catching animation or image as the background of your website is a fun way to mix things up. Using an engaging background allows you to use less text, since the image can communicate information immediately and continuously. Many sites even use interactive video instead of any static text in order to keep the user entertained and intrigued. Just be sure that if you use an animated background, you scale down the amount of information you layer on top of it. You want your background to contribute to the overall user experience, not distract from it.

Bold and Stylized Themes

As our ability to create new and innovative visuals grows, so do the options for matching those visual styles to our personal brands. If your content is fun, fresh, and exciting, use bold and vibrant colors to accentuate that excitement. If your content is cool, funky, and retro, try a vintage theme to match your site’s aesthetic to your voice. Play around with different themes and style to find the one that best complements your mission.

Minimalistic Features

Simple and user-friendly navigational features such as icons, drop-down menus, and banners help make your audience’s experience clean and comfortable. Opt for simple lines, understated and clean button designs, and intuitive functionality. If your website is too cluttered and your visual features are competing with each other for attention, the overall experience of using your site will feel muddled and overwhelming. Nothing turns users away faster than a site design that feels confusing and anxiety-inducing. Remember, you’re not only designing a website, you’re creating an experience. Select one or two elements of your website to be the bold, eye-catching centerpieces, and keep everything else clean and simple.

Playing with design elements can give your website a fresh feel and a professional style. With the rapid development of web design technology, new features are becoming available every day. If you’re creating a new site or your current site needs revitalization, try some of these tips to give your page a stylistic makeover. Aim for a balance of simplicity and innovation, and always keep your users’ experience in mind!

talonX Creative Agency
+1 587-487-6094
1209 1 St SW #200, Calgary, AB T2R 0V3

A Beginner’s Guide to Parallax Style Website Design

Parallax technology has been around for decades, forming the foundation of many web design techniques used in modern websites. Here is a brief guide to the little-known technology and how it can help revitalize your website design.

What is Parallax?

Parallax comes from the Greek word parallaxis, meaning “alteration”. It is a web design technique that is used to create particular visual effects on a webpage. The technique involves changing the speed at which graphics move in the background and foreground of a page. When someone scrolls through the site, the contrast between the background and foreground graphics makes the user feel like he or she is moving along with the page.

How Is It Incorporated into Web Design?

There are several methods for incorporating this technique into a website’s design:

Layer Method: Incorporating multiple elements into the foreground and background, which can scroll either horizontally or vertically.
Raster Method: Composites and refreshes and image’s lines of pixels from top to bottom.
Sprite Method: Combining several 2-dimensional images to create a layered illusion.
Repeating Pattern or Animation: Creating the illusion of individual tiles “floating” against a repeating layer in the background.

What Are the Benefits of Parallax?

Using parallax scrolling makes a website more dynamic and engaging, giving the user a more memorable browsing experience. The impressive visual effect created by this technique adds to the overall impression of a site’s credibility and allure, making browsers want to stay longer and decreasing bounce rates. When creative web design techniques like this are used, it makes users want to explore the site’s content and see what else the business has to offer.

Though its roots date back to early graphic design technologies, the parallax technique has only recently become popularized in website design techniques. Its dynamic and engaging effect makes for an unforgettable user experience!