Methods

THE IMPACT OF SEO AND ITS IMPACT ON EACH OF US

Each and every one of us are connected, especially on social media and other online platforms. Which is why using SEO is so important. Another thing that is important is something called “machine learning.”

MACHINE LEARNING

There are two sub categories with this one. There is supervised and unsupervised. Supervised machine learning is when a person learns about the inner-workings by using equations and algorithms.

Unsupervised machine learning is when a person learns the same stuff, it’s just that there are no equations involved. Think of it as the difference between book learning and life learning. There are many things that book learning can teach a person. Life learning gives you experiences in more of a realistic approach. Unsupervised machine learning is all about learning things without “theory” coming up.

Some might be asking why this is relevant. One must learn this data to help them increase their site structure. Bloggers have to know what is working within their site structure and what is not. This data is extremely important. The more bloggers know about the inner workings of their sites, the more they can make adjustments where needed.

WHICH METHOD IS BEST

Some say supervised machine learning(book learning) is the better way to go. Others say that unsupervised machine learning(life learning) is the better approach. To be honest, both approaches offer something of value.

Each of us can learn something from a book. Each of us can learn something from life. It’s up to each person to combine both learning aids into one. This is why both methods of machine learning is quite valuable.

Each of us can learn something from the algorithms. We can also learn something from doing things without a net. Every blogger needs both approaches when dealing with their site.

The training process is what each of us make of it. It all depends on how long it takes to understand the inner-workings. Tools like the Penguin are there to aid and assist.

THE TOPS WAYS TO IMPROVE SEO AND SITE TRAFFIC

There are lots of lies going around about how to improve site traffic. There are even more lies going around about using SEO. It’s time to set the record straight. It’s time to look at these lies and start spreading the truth.

MYTH #1

Some people like to push a message onto people who have no interest in hearing these words. Good news. There is a way around this. It’s time to throw some reverse-psychology back to the readers. It’s time to find out what they want to hear. This is new way to approach it.

Take what has been learned and write the content. The content will appear at just the right time. This is one approach to reaching readers that many are not using to their advantage. Start doing it. It’s called using pull vs. push. Bloggers who do this will be amazed at how the traffic begins to find them. It’s kind of like finding love. Stop looking for it to happen. Once you do, it will find you.

MYTH #2

Content is king. It always has been, always will be. This is also a bunch of garbage, to a certain extent. The user is the reigning emperor. It’s time to stop putting control in the hands of something that does not exist.

Put the control back into your hands. Bloggers are the one who make the rules. The site designers are the ones who create the content and imagery. Starting owning it. The user rules the roost. Remember this. Content is important, but only the user has control over what is being said. Take back the control.

MYTH #3

Google cares about what keywords are being used. This is also garbage. Google could care less about what keywords are being used. Google only cares about how the words are being used. Remember this. It’s all about control. Take back the control on this one too.

Some key things to remember.

Do keyword research to find out what people are searching for. Find out what words are being used during the search. Combing these findings to come up with the perfect SEO content ranking.

– It’s all about high-volume, low-competition wording. If users nail this, they have it made.

– If something is not working, try not to beat a dead horse. Move onto the next project if need be. It’s like pinning for a love that will never come back. Move on.

SOME OTHER HELPFUL TIPS

– Look at the pages performing low to medium. Find a way to bring them back to life.

– Is there a fallout between the user intent and content. Sometimes a user puts out content that is not meant to be intentionally doing one thing or another. Find a way to take care of this. Find a way to match things back up again. Mismatching content and intent is one way to bring low traffic, or no traffic at all.

– Look at what is already out. Is there a way to change it up? Are there things that need tags? Is there a meta-description missing from some page. Meta-description is one way users can draw traffic to certain pages. Meta-description shows up in Google rankings and search engines. Is there a way this can be optimized? Look at the results so far.

Find ways to tweak and rework content that is not performing well. Repeat these processes over and over.

Click on this link for more information on using specific Google tools for tweaking performance and other content.

HOW TO GROW A BLOG PROPERLY IN STRUCTURE

Setting up any kind of blog is never an easy thing to do. There are so many factors to keep in mind. Blogs that are just starting out are in the worse kinds of situations. Starter blogs are rarely found in search engine. If they are, it’s only because those who are locating them know what words to use.

This is the main purpose of this content. We are here to learn how to structure a blog properly. This way any search engine can pick them up.

1) Most bloggers blog about different things. It’s best to evaluate the subjects every couple of months. Look at what is being said. Look at what subjects are being talked about more. Which ones are being viewed more. Finding out this information is quite useful. This way a blogger will know which subjects to focus on. There is no need to blog about something that no one is reading about. There is no need to focus on a blog that carries little to no interest from the audience.

2) Use tags and subcategories. This is one way bloggers can increase their traffic and readership. Tags are an important part of any story. Tags are used on social media and other platforms. If you use a tag, the audience will find your stuff faster. Use tags properly though. Overusing tags can cause other issues down the road. Keep it simple and clean.

3) If a blogger has an extensive back catalog of posts, add numbered pages. This makes it easier for people to find a certain post that strikes them. Some people used the pages like “next” and “previous.” This takes too much time and energy, especially for your audience. Keep it simple. Numbered pages makes it easier for bloggers to categorize and file their catalog.

A FINAL THOUGHT

Do not keep outdated stuff on a blog page or site. Get rid of whatever is not needed anymore. This means bloggers need to take inventory of everything that has been written. This will take time, but it will increase the readership. Whatever is not working should be axed right away. Blog sites and posts should all be recent. Do not keep anything beyond 2 years ago.

TAKING YOUR RESTAURANT TO THE NEXT LEVEL BOTH VISUALLY AND CONTEXTUALLY

Advertising your own restaurant is never an easy thing to do. Some find it quite challenging in fact. This article is here to help eliminate some of this stress.

Now most people already know to include the usual suspects on their site. Things like the address, name, location, inside pictures, menu and a way to make a reservation. Most people already have this down pat.

How much detail is actually put on the site with this information? Let’s look closer.

ADDRESS

Let’s make this simple. Yes, it’s important to include the address. Why not include a small map. Allow this map to get details for each customer’s location. This way each customer can find the place sooner. This works out well for those who are challenged in the directions area. Customize the map in a way no one else has.

Make sense?

THE INTERIOR

It’s not enough to just include a few simple pictures. Take a snapshot of the important rooms on the place. Upload these to the site. Each person that goes on to your site can see what sort of establishment your eatery is.

Only use the most important images you can. Remember the idea is to sell the place. Never use pictures that were taken in a harsh light.

THE MENU

Outside of the visual images of the place, the menu is going to be the next biggest selling point. Make it good. Put up some examples of what you are serving. Include some pics of the food. You need to give your audience something to grab hold of. You need to give the audience something to come back too. Include ways to make these dishes.

Many people go out to eat and indulge in some pretty fabulous dishes. These people also walk away wondering how they can make the same thing at home. Include some recipes on the site. This is one way to set yourself apart from the others. How many sites out there do this right now?

If you include things like this on your site, your audience will start to choose you over the others. This is just a simple look into how restaurant owners can use the visual and the contextual to appeal to a wider audience.

What’s on the menu tonight at your establishment?

Tips for Creating a Memorable and Engaging Infographic

Infographics are a great way to convey information quickly and effectively. However, it’s easy these days for your infographic to get lost in the sea of images and advertisements we see every day. Here are some tips for making your infographic stand out from the crowd.

Think Critically Using the FIRED Method

The FIRED method is a quick and easy way to check if your infographic serves the purpose you want it to in a clear and engaging manner. When you’re creating your visual design, ask yourself these five questions:

Fresh: How can you make your image stand out against others?
Informative: Are you presenting information that is accurate and compelling?
Relevant: Is the information you present clearly connected to your mission?
Entertaining: Will your audience be excited to get involved?
Different: Does your infographic look innovative and unique?

Making sure your infographic meets this five requirements will ensure that your audience is drawn in and that your information is communicated clearly and effectively.

Move It, Move It

Infographics with animation that adds motion is a great way to capture the attention of an audience with a short attention span. If your infographic incorporates motion, the audience will be more engaged and excited to read what you have to say. There are lots of different kinds of animations you can add to your image, ranging from fully independent animation that your audience can sit back and watch to interactive animation that allows users to immerse themselves in the experience. Most animation tools allow you to play around with different templates and find the one that will create the most fun and captivating infographic for your purposes.

Be Informative

The most important feature of an infographic is (you guessed it) information! After all, the point of creating an infographic is to teach your audience something, so above all, focus on sharing clear and illuminating information. The data that you use in your infographic should be well-researched and transparently communicated. Try creating a few different infographics of your data and test them out on a friend, and then have them tell you which one presents the information the most clearly. Remember, your goal is to inform and entertain, in that order!

Infographics are an excellent marketing tool to communicate with your audience. Keep your users engaged and interested by playing around with different styles and formats. And remember, have fun with it!