Thin typography is what a lot of web designers are going with nowadays. This is taking its place as the modern design trend. A good example of this is Apple – everything is thin. Thin lettering holds an advantage as it makes a web page look neater than a bold font. The reason for this is it leaves more of the background visible as opposed to having very thick letters. If you have a nice light background thinner letters fit right in. Bolder letters would take some attention away from the background.
Thin lettering can be used to give emphasis to bolder letters with in the same area of the webpage. It can also be used in reference to technology gadgets becoming thinner and thinner as technology advances. Everybody goes for the thinner, more modern look.
Less is More
A lot of websites are going with a less crowded look. This is due to the information section needing less and less content as the audience becomes familiar with the advertised focal point. As the web page advances there is less need for introductory information as opposed to information on upgraded features.
Another design trend that is becoming popular is elaborate details. This is due to the web designer adding essential details to describe the focal point rather than overwhelming the audience by providing voluminous texts that might not be attractive to the reader. As the focal point catches the eye of the audience the details have to fit right in without overwhelming the reader. It has to be easy to read and straight to point as a person would not want to spend a large amount of time reading information that might not be useful to them.
For example when comparing products a brief description is more attractive to the eye of the reader than a long description. When visiting a web page having little text encourages the audience to scroll around the website and explore the content without all of the large texts you might not be intending on reading cramming the web page.
Brands and Logo Design
Icon logos are being used more and more. An icon logo is a symbol used to represent a company. This icon logo is specific to the company and no one else may use this logo as their own. These icon logos can be used to symbolize the company and make it easily recognizable. If you see the small design of the logo you are more likely to remember the logo belonging to the company and you can identify that logo as the company which it belongs to.
This is used as a method of advertising. When you see the icon logo you may remember it and anytime you see that logo you will know it belongs to the company which it is specific to. These are commonly used on the front page of the website along with the name.
These design trends are becoming more common and as a representation of a modern webpage.
The digital world is continuously evolving, and new web design techniques are emerging every day. Here are some of the hottest modern elements of web design that will make your content stand out from the crowd.
Visually Engaging Backgrounds
Using an eye-catching animation or image as the background of your website is a fun way to mix things up. Using an engaging background allows you to use less text, since the image can communicate information immediately and continuously. Many sites even use interactive video instead of any static text in order to keep the user entertained and intrigued. Just be sure that if you use an animated background, you scale down the amount of information you layer on top of it. You want your background to contribute to the overall user experience, not distract from it.
Bold and Stylized Themes
As our ability to create new and innovative visuals grows, so do the options for matching those visual styles to our personal brands. If your content is fun, fresh, and exciting, use bold and vibrant colors to accentuate that excitement. If your content is cool, funky, and retro, try a vintage theme to match your site’s aesthetic to your voice. Play around with different themes and style to find the one that best complements your mission.
Simple and user-friendly navigational features such as icons, drop-down menus, and banners help make your audience’s experience clean and comfortable. Opt for simple lines, understated and clean button designs, and intuitive functionality. If your website is too cluttered and your visual features are competing with each other for attention, the overall experience of using your site will feel muddled and overwhelming. Nothing turns users away faster than a site design that feels confusing and anxiety-inducing. Remember, you’re not only designing a website, you’re creating an experience. Select one or two elements of your website to be the bold, eye-catching centerpieces, and keep everything else clean and simple.
Playing with design elements can give your website a fresh feel and a professional style. With the rapid development of web design technology, new features are becoming available every day. If you’re creating a new site or your current site needs revitalization, try some of these tips to give your page a stylistic makeover. Aim for a balance of simplicity and innovation, and always keep your users’ experience in mind!