As you may already know by now, Google has taken and grouped keywords that are like little manageable groups in Keyword Planner. This may seem like a big deal to some while others will not give this a second thought. So, the question that must be asked is what does all this mean and how exactly does it affect you and your keywords? We will look at these two questions and see how if any there will be effects on this.
What Has Google Changed and What Does This Mean – Does It Even Matter?
If you are sitting there wondering what Google has changed and does this even matter, then the answers are “a lot” and “yes”. These are the short answers but the actual real answers are a little more complicated than that. For example, we will look at a case of surfboard and surfboard wax. Let’s say that surfboards have 22.000 people that come and search for the word and 13.100 people search for surfboard wax. The problem with this might be that you wind up with 36.100 being the listed number for both keywords. That in effect leads to some serious issues when it comes to real volume for a particular keyword. This is an issue insofar that the true volume will not be disclosed for a keyword. This can without even trying, lead to false results per keywords actual volume.
SERPS – What Is Going On?
The plural versions of these words will often be grouped into a section all their own. This, according to many users, does not make a lot of sense and seems to just be a waste of time and resources. Things like BBC and British Broadcasting Channel are placed in separate groups as is ABC and American Broadcasting Company and so forth for words that have abbreviations.
This is also the case for words that have different types of punctuation. Things like “Turtles” and “Turtle’s” are placed in different groups and thus will lead to a very skewed keyword volume. The end results of these changes are that often a person’s Google will be greatly affected in regards as to what keywords they will see and what groups these words will be in.
In the end, there are a lot of changes that seem to be made to the grouping of certain keywords and this will in general lead to people in SEO business being very confused for a very long time trying to get past these issues. No matter the type of business you run, if you are dependent on keywords, then you will see some serious implications with Google grouping these keywords.
If you think that the amount of time for an image to load is not important, then you are not aware that a good portion of people that abandon a site will do so simply because the media takes too long to load. We live in a world where things happen in a matter of seconds and we are not willing to wait any longer than we have determined in our heads is the right amount of time. It is for this reason that if the media on a site takes too long to load, your visitors will generally leave before they see what you have to offer them. There is hope for this and if you follow these tips, they will go a long way in assisting you to make sure that you are getting better exposure to potential visitors.
When you are working with your images, it is important that you save them in a way that will make them web friendly. This simply means that they need to be in a format that the web generally likes to recognize and work with. Some of the more popular formats are JPEG, GIF, PNG and SVG. If you are used to these formats, then you are already ahead of the game and have a foot ahead of the rest. Having a format that the web works well will help you to get your pages and images to load a lot faster than in general.
Lossy Versus Lossless
If you are able to lose some of the file data and reduce the size of the file, then you can in the end lead to the image loading a lot faster than it might otherwise load. This is often referred to as Lossless versus Lossy. The difference between the two can make all the difference in how fast your media file loads and if a customer will remain on your site or not. Our brains can only process a certain amount of information and once this limit has been reached, we do not accept any further data. Therefore, you can lose a lot of the data that might be looked at as redundant in an image.
Image Size and Quality
The image size and quality are two things that should be looked at closely. These two aspects can greatly affect the amount of time that it takes for an image to load and thus will be another aspect that may or may not drive a visitor away from your site. Be sure that you look at this topic in depth and are doing what you can in helping to assist the image to load as fast as it can.
All of these put together will generally lead to your site loading a lot faster and will keep your visitors from leaving and going on to a competitors site instead. Most people do not think about the importance that content can have on the amount of traffic that they get, but in truth it can be all the difference in the world.
Each and every one of us are connected, especially on social media and other online platforms. Which is why using SEO is so important. Another thing that is important is something called “machine learning.”
There are two sub categories with this one. There is supervised and unsupervised. Supervised machine learning is when a person learns about the inner-workings by using equations and algorithms.
Unsupervised machine learning is when a person learns the same stuff, it’s just that there are no equations involved. Think of it as the difference between book learning and life learning. There are many things that book learning can teach a person. Life learning gives you experiences in more of a realistic approach. Unsupervised machine learning is all about learning things without “theory” coming up.
Some might be asking why this is relevant. One must learn this data to help them increase their site structure. Bloggers have to know what is working within their site structure and what is not. This data is extremely important. The more bloggers know about the inner workings of their sites, the more they can make adjustments where needed.
WHICH METHOD IS BEST
Some say supervised machine learning(book learning) is the better way to go. Others say that unsupervised machine learning(life learning) is the better approach. To be honest, both approaches offer something of value.
Each of us can learn something from a book. Each of us can learn something from life. It’s up to each person to combine both learning aids into one. This is why both methods of machine learning is quite valuable.
Each of us can learn something from the algorithms. We can also learn something from doing things without a net. Every blogger needs both approaches when dealing with their site.
The training process is what each of us make of it. It all depends on how long it takes to understand the inner-workings. Tools like the Penguin are there to aid and assist.
There are lots of lies going around about how to improve site traffic. There are even more lies going around about using SEO. It’s time to set the record straight. It’s time to look at these lies and start spreading the truth.
Some people like to push a message onto people who have no interest in hearing these words. Good news. There is a way around this. It’s time to throw some reverse-psychology back to the readers. It’s time to find out what they want to hear. This is new way to approach it.
Take what has been learned and write the content. The content will appear at just the right time. This is one approach to reaching readers that many are not using to their advantage. Start doing it. It’s called using pull vs. push. Bloggers who do this will be amazed at how the traffic begins to find them. It’s kind of like finding love. Stop looking for it to happen. Once you do, it will find you.
Content is king. It always has been, always will be. This is also a bunch of garbage, to a certain extent. The user is the reigning emperor. It’s time to stop putting control in the hands of something that does not exist.
Put the control back into your hands. Bloggers are the one who make the rules. The site designers are the ones who create the content and imagery. Starting owning it. The user rules the roost. Remember this. Content is important, but only the user has control over what is being said. Take back the control.
Google cares about what keywords are being used. This is also garbage. Google could care less about what keywords are being used. Google only cares about how the words are being used. Remember this. It’s all about control. Take back the control on this one too.
Some key things to remember.
– Do keyword research to find out what people are searching for. Find out what words are being used during the search. Combing these findings to come up with the perfect SEO content ranking.
– It’s all about high-volume, low-competition wording. If users nail this, they have it made.
– If something is not working, try not to beat a dead horse. Move onto the next project if need be. It’s like pinning for a love that will never come back. Move on.
SOME OTHER HELPFUL TIPS
– Look at the pages performing low to medium. Find a way to bring them back to life.
– Is there a fallout between the user intent and content. Sometimes a user puts out content that is not meant to be intentionally doing one thing or another. Find a way to take care of this. Find a way to match things back up again. Mismatching content and intent is one way to bring low traffic, or no traffic at all.
– Look at what is already out. Is there a way to change it up? Are there things that need tags? Is there a meta-description missing from some page. Meta-description is one way users can draw traffic to certain pages. Meta-description shows up in Google rankings and search engines. Is there a way this can be optimized? Look at the results so far.
Find ways to tweak and rework content that is not performing well. Repeat these processes over and over.
Click on this link for more information on using specific Google tools for tweaking performance and other content.