UX

Guide to User-Experience (UX) Design

The user experience is the overall, combined impression a user has when utilizing a website or web application. It incorporates every detail of the website’s design, appearance, usability, and brand to create a single, unified impact on the user. Here are a few of the most fundamental aspects of a UX design.

Content

First and foremost, a user will go to a website for its content. Whether the purpose of the website is to be informative, entertaining, or inspiring, the content presented on the site is what will keep users coming back time and time again.

Usability

In order to hold a user’s attention and engagement, a website must be user-friendly and designed in such a way that it is easy for the user to navigate. In general, simple designs, clean and understated aesthetics, and accessible features define the best and most user-friendly designs. If the user feels comfortable and at home on the site, he or she is much more likely to stay on the site longer and return more frequently.

Data and Research

A website that provides accurate, well-researched, and trusted information makes the user feel like the site is a valuable resource. Websites should be authoritative sources on the information they communicate, and the best way to ensure that a webpage gives that impression is to use accurate information and provide credible sources for that information. In an internet age where an infinite amount of information is available to a user with the click of a button, a website’s accuracy and credibility contributes to the user’s overall impression that the site is worth revisiting.

Visual Design

The overall visual impact that a website’s design has is one of the most important features of the UX design. The visual appearance of a business’s website gives a strong impression of the business’s credibility, professionalism, and trustworthiness. Clean, crisp visual designs send the message that a business is competent, skilled, and qualified, and a hint of vibrancy in the overall visual impression makes the user excited to be a part of the business’s story.

User-experience design is a crucial part of a business’s ability to create a valuable and distinguished brand. A website is often the first impression that a business makes on potential clients, and the experience of a user on the business’s website defines their impression of the business overall. A carefully crafted UX design can make the difference between a one-time user and a lifelong customer.