If you think that the amount of time for an image to load is not important, then you are not aware that a good portion of people that abandon a site will do so simply because the media takes too long to load. We live in a world where things happen in a matter of seconds and we are not willing to wait any longer than we have determined in our heads is the right amount of time. It is for this reason that if the media on a site takes too long to load, your visitors will generally leave before they see what you have to offer them. There is hope for this and if you follow these tips, they will go a long way in assisting you to make sure that you are getting better exposure to potential visitors.
When you are working with your images, it is important that you save them in a way that will make them web friendly. This simply means that they need to be in a format that the web generally likes to recognize and work with. Some of the more popular formats are JPEG, GIF, PNG and SVG. If you are used to these formats, then you are already ahead of the game and have a foot ahead of the rest. Having a format that the web works well will help you to get your pages and images to load a lot faster than in general.
Lossy Versus Lossless
If you are able to lose some of the file data and reduce the size of the file, then you can in the end lead to the image loading a lot faster than it might otherwise load. This is often referred to as Lossless versus Lossy. The difference between the two can make all the difference in how fast your media file loads and if a customer will remain on your site or not. Our brains can only process a certain amount of information and once this limit has been reached, we do not accept any further data. Therefore, you can lose a lot of the data that might be looked at as redundant in an image.
Image Size and Quality
The image size and quality are two things that should be looked at closely. These two aspects can greatly affect the amount of time that it takes for an image to load and thus will be another aspect that may or may not drive a visitor away from your site. Be sure that you look at this topic in depth and are doing what you can in helping to assist the image to load as fast as it can.
All of these put together will generally lead to your site loading a lot faster and will keep your visitors from leaving and going on to a competitors site instead. Most people do not think about the importance that content can have on the amount of traffic that they get, but in truth it can be all the difference in the world.
Making your website more accessible increases your user traffic and makes your content clearer and more engaging to diverse users. Here are some tips for making your WordPress site more accessible.
Choose Your Theme Carefully
Some WordPress themes are unique and interesting but difficult to navigate. Many themes are tagged as being accessibility-ready, meaning they have been designed and reviewed to meet standards of accessibility. Selecting one of these themes before you begin designing your page will save you a lot of time and energy trying to tweak your layout and content, so choose one of these accessibility-ready themes to give your site a solid foundation.
Guiding your users’ experience with the use of color in your design can make it easier for users to navigate your content efficiently. Many users have diminished color perception, so ensuring that the colors on your website have enough contrast makes your page more visually accessible to these users. Using a wider font will also give you more color options, as text that has a wider stroke is easier to read at low contrast levels.
Make Your Content Readable
The way you present the written content on your site affects how accessible it is to users. Writing that incorporates short, scannable sentences, bullet points, lists, and varied font formatting that includes bolded and italicized text can make it much easier for a reader to process content. But remember – don’t vary the formatting too much or it may become overwhelming to the reader. Aim for a balance of clarity and variety to make your content as accessible as possible.
Use Captions and Descriptions
You want your page to be accessible to users who utilize assistive technologies, many of whom cannot see video and image files. Be sure to include descriptions and captions of any visual files, as well as transcripts of any files with audio content so that all of the content that you present is accessible to all users. Refrain from using auto-play on your video and audio files, which can be disorienting to many users.
Making your WordPress page more accessible to diverse users not only makes the internet a more equitable place, it communicates to your audience that you care about their user experience. Explore the accessibility accommodations on WordPress to make your site as user-friendly as possible.