Essential Design Trends
Thin typography is what a lot of web designers are going with nowadays. This is taking its place as the modern design trend. A good example of this is Apple – everything is thin. Thin lettering holds an advantage as it makes a web page look neater than a bold font. The reason for this is it leaves more of the background visible as opposed to having very thick letters. If you have a nice light background thinner letters fit right in. Bolder letters would take some attention away from the background.
Thin lettering can be used to give emphasis to bolder letters with in the same area of the webpage. It can also be used in reference to technology gadgets becoming thinner and thinner as technology advances. Everybody goes for the thinner, more modern look.
Less is More
A lot of websites are going with a less crowded look. This is due to the information section needing less and less content as the audience becomes familiar with the advertised focal point. As the web page advances there is less need for introductory information as opposed to information on upgraded features.
Another design trend that is becoming popular is elaborate details. This is due to the web designer adding essential details to describe the focal point rather than overwhelming the audience by providing voluminous texts that might not be attractive to the reader. As the focal point catches the eye of the audience the details have to fit right in without overwhelming the reader. It has to be easy to read and straight to point as a person would not want to spend a large amount of time reading information that might not be useful to them.
For example when comparing products a brief description is more attractive to the eye of the reader than a long description. When visiting a web page having little text encourages the audience to scroll around the website and explore the content without all of the large texts you might not be intending on reading cramming the web page.
Brands and Logo Design
Icon logos are being used more and more. An icon logo is a symbol used to represent a company. This icon logo is specific to the company and no one else may use this logo as their own. These icon logos can be used to symbolize the company and make it easily recognizable. If you see the small design of the logo you are more likely to remember the logo belonging to the company and you can identify that logo as the company which it belongs to.
This is used as a method of advertising. When you see the icon logo you may remember it and anytime you see that logo you will know it belongs to the company which it is specific to. These are commonly used on the front page of the website along with the name.
These design trends are becoming more common and as a representation of a modern webpage.