FRESH CONTENT IS KEY FOR SURVIVAL ON GOOGLE AND OTHER SOCIAL PLATFORMS
Everyone knows that content is king. How much do we actually pay attention to this concept though? How much does each person actually take a look at what is being put out on their site?
This is why we are here today, to learn how to get better with context.
Google can either be your very best friend or your worst enemy. The trick for every writer or content author out there is to make Google his best friend. This is why paying attention to content is the main point here.
ATTENTION BLOG WRITERS, CONCEPT WRITERS AND EVERYONE IN-BETWEEN
It doesn’t matter what field of writing you are in, you need to stay fresh. Repetition gets old and boring. There is only so many ways a person can say something before it gets tired.
AN INTRODUCTION: THE HUMMINGBIRD
There is something known as the Hummingbird. It works with Google. This is the bird that will read and re-read what has been written. This bird is so precise, it will spit out anything that is not fresh.
If any writer out there is having issues with their work, just send it out to the Hummingbird. This bird will tell you if it’s been done before or not. This bird will also tell a person if the content is fresh enough.
Content that is not fresh enough will not make it on Google or any other prime site. Google uses this bird as a barometer, so to speak. If any site is in trouble, have the bird come and take a look. It will tell the user what parts are outdated. The next step is to get everything updated.
The more updated your content is, the more traffic you will drive to your site. Think about this. Some sites have gone dead in the water because of being outdated.
WHAT ABOUT REWRITING OTHER WORKS
This is another question that gets asked within this subject matter. Is it okay to take something that is already written and redo it? Some consider it okay to do, as long as the material is fresh and your own. Others have a different view. These people take the stance of it being “unethical.”
Now there are occasions when something needs to be rephrased. Say, someone asks you to take another article and rewrite it in “your own words.” This is considered to be part of the method. As long as it’s your words and it’s not a cut and paste, than in most cases it’s okay to do.
AN ENDING STRATEGY
If anyone is at all concerned with the ethics, just use the Hummingbird or other Google tools. These tools can tell the person if the works is fresh, original and more importantly, their own.