Google Is Grouping Keyword Volumes – What Does This Mean for SEO?
As you may already know by now, Google has taken and grouped keywords that are like little manageable groups in Keyword Planner. This may seem like a big deal to some while others will not give this a second thought. So, the question that must be asked is what does all this mean and how exactly does it affect you and your keywords? We will look at these two questions and see how if any there will be effects on this.
What Has Google Changed and What Does This Mean – Does It Even Matter?
If you are sitting there wondering what Google has changed and does this even matter, then the answers are “a lot” and “yes”. These are the short answers but the actual real answers are a little more complicated than that. For example, we will look at a case of surfboard and surfboard wax. Let’s say that surfboards have 22.000 people that come and search for the word and 13.100 people search for surfboard wax. The problem with this might be that you wind up with 36.100 being the listed number for both keywords. That in effect leads to some serious issues when it comes to real volume for a particular keyword. This is an issue insofar that the true volume will not be disclosed for a keyword. This can without even trying, lead to false results per keywords actual volume.
SERPS – What Is Going On?
The plural versions of these words will often be grouped into a section all their own. This, according to many users, does not make a lot of sense and seems to just be a waste of time and resources. Things like BBC and British Broadcasting Channel are placed in separate groups as is ABC and American Broadcasting Company and so forth for words that have abbreviations.
This is also the case for words that have different types of punctuation. Things like “Turtles” and “Turtle’s” are placed in different groups and thus will lead to a very skewed keyword volume. The end results of these changes are that often a person’s Google will be greatly affected in regards as to what keywords they will see and what groups these words will be in.
In the end, there are a lot of changes that seem to be made to the grouping of certain keywords and this will in general lead to people in SEO business being very confused for a very long time trying to get past these issues. No matter the type of business you run, if you are dependent on keywords, then you will see some serious implications with Google grouping these keywords.