Guide to Successful Email Design

Email is one of the most effective ways to market your business. Any marketing campaign will employ a variety of resources to communicate with potential clients, and email can serve as the centerpiece of any marketing strategy. A well-designed email campaign must be attractive and eye-catching, and should direct the reader to the most important information easily and intuitively. Here are some tips for designing emails that will increase traffic flow to a business and keep your customers engaged and interested.

Mobile-Friendly Design

Most people live their lives through their mobile devices, and any effective form of marketing communication should cater to the mobile experience. If an email is difficult to read or navigate on a cell phone, most readers will not bother to struggle with it. There are multiple ways to make an email mobile-friendly. One way is to create emails that resize to fit the screen of a mobile device, which works fine if the email design is relatively simple. For more complex designs with a variety of features, however, the best bet is to make a responsive design that adapts automatically to screens of all different sizes so that the content is easily accessible and readable on a phone, a tablet, or a laptop computer. A responsive design is the best way to make sure an email is readable and user-friendly. In designing an email for multiple devices, make sure the layout is simple, the font size and style will adapt well to reformatting for different device sizes, and the content isn’t too cluttered or close together. Make sure each link is large and isolated enough that tapping on it on a touch-screen is easy, and hide unnecessary information or features of the email when it is converted to smartphone size. The best responsive email designs are the simplest and most legible ones, and it is these designs that will keep users coming back for more.


Different email designs will work best for different types of content; there’s no need to just stick to one template across the board! Depending whether an email is a newsletter, a notification, a transactional email, or a marketing email, the format and design of the email will vary quite a bit. Don’t be afraid to experiment with different styles and templates to find the one that works best for each purpose.

Highlight Important Content

With all of the design and format considerations, it’s easy to forget about the most important part of an email – the content! An email campaign markets content first and foremost, so be sure to highlight the most important content and keep it concise and to-the-point. An email should communicate information in a fun, engaging, and efficient way so that clients stay interested and informed.

Email design is one of the most important features of any marketing campaign. Make sure emails are clean, clear, and engaging to keep clients happy and attract new ones.