Responsive Web Design 101

Most of our online activity takes place through our mobile devices these days. With more and more variation in the devices we use to access web content, it becomes increasingly important for web design to be adaptable to these devices. Nothing turns away users faster than awkward and user-unfriendly web pages! Here are just a few of the myriad benefits of using a responsive web design for your website.

It’s User Friendly

The easier it is for your users to navigate your site, the longer they will spend on it and the more they will revisit it. Sites that have a simple layout, intuitive construction, and easily tap-able links on their mobile versions help users feel immediately at home when visiting the website. Users should feel comfortable navigating your page, and that comfort should start the moment they access it. The first few seconds after someone accesses your webpage are the most important; a well-designed site will draw them in immediately, but a poorly designed one will deter them from exploring further. A responsive design will encourage users to spend more time perusing your content, as well as making it easy for them to access it from any of their devices.

It’s Cost Efficient

Making different websites for access from different devices is not only more cumbersome, it’s a waste of time and money. Spending energy and funds updating, maintaining, and developing multiple sites is an inefficient use of your resources, not to mention a pain in the neck! Instead of developing multiple sites to accommodate different devices, use a responsive design that can adapt to any device. Not only will it make your life easier, but it will make your web presence more cohesive and your brand feel more unified.


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It’s Better for Search Engine Optimization

Your website should be designed to help itself gain more web traffic. One of the features that is of increasing importance in SEO ranking is mobile accessibility. The more accessible your site is from mobile devices, the higher up in search engine results your site will appear. Since more web traffic means more business, making your website mobile-friendly means making your business more profitable. Opting for a responsive web design will not only make your website more user friendly, it will increase the number of users that come to your site in the first place. Plus, they’ll be more likely to share links to your site with your friends, which further increases your SEO ranking. Just like magic!

As the use of mobile devices to access web content increases, it becomes more and more important for businesses to adapt their web presence to this technological trend. A responsive web design makes your life easier and your users’ experience better. What more could one ask for?