THE WORLD OF SOCIAL MEDIA: WHERE DOES ONE BEGIN?
Social media can be a very fickle creature. There is so much out there, but not everything is an exact fit. What works for one person on social media, might not work out for you.
Where does one begin?
WHAT DIRECTION DOES YOUR BUSINESS WANT TO TAKE
The first thing everyone needs to ask themselves is this very question. What is the direction. Social media will have a direct and indirect impact on any business. Every social media platform offers some new and different. As stated above, what works for one person might not work for another.
Social media is good at doing lots of things. Some of these things include attracting and keeping customers, increasing traffic, raising brand awareness and building loyalty.
Loyalty works both ways. The clients have to feel they can trust the company. The company has to feel the client will always have their back. This brings the conversation back to the first question. Which direction is going to be the most worthwhile to take?
This is only something the individual can answer.
WHICH PLATFORM IS THE PERFECT FIT
In order to answer this question, one must look at the message they are trying to send. Look at the messages, both direct and indirect. The next step is looking at the platform that will help raise awareness for that message, and in the right way. There is both a positive and negative side effect to everything. The idea is to take the positive route.
WHAT CHANNELS DO THE CUSTOMERS TUNE INTO
This is another important aspect to think over. Take a look at the age demographic of the average customer. Take a look at what they involve themselves in. If there is a specific social media that clients look at, use this channel. It’s going to be one of the main sources of communication for both of you. Learn to use it wisely.
There are places like Twitter, Instagram, Pinterest, Google and Snapchat. However, the biggest of them all is Facebook. Facebook is the giant that started it all. All other social media platforms try to emulate what Facebook started in some fashion. Learn to use Facebook, even if it’s just for business.
If you can nab 50% of clients on Facebook, than things will work positively. The best thing to do is look at the numbers. Send out surveys. Find out where most of the business demographic is holding court at on social media. Take what you find and go to those sites. Build your brand awareness on the site, even if it’s a promotion or two.
This is where every business finds their target audience. Use it as a starting point. The numbers will begin to rise. Others will start telling their friends about the brand. The higher the numbers on social media platforms, the higher the rankings will be.
Think about it. What numbers are you looking to have?