WHY VISUALS MATTER ON SOCIAL MEDIA
Here’s something to consider. Displaying content with visuals will receive almost 95% more views than say content without visuals.
When selling a product, it’s all about the visuals. No one can get anywhere without the visual. This goes for anything, especially when it comes to social media.
With this in mind, here’s a small breakdown of how important visuals really are. Along with this breakdown you will find the main benefits attached.
Along with the content, the visuals need to have a consistency about them. In other words, do not place a visual up that has nothing to do with what is being sold. There are a few checkpoints that needed to be looked over when considering the visuals that you want to use.
– Who or what is the target audience?
– What is the main age group within the target demographic?
– Who or what is going to be the main attraction?
– What does your target audience engage in the most?
– What sort of social media platforms do they gravitate to?
– What visuals captivate your audience the most?
What these ideas are nailed down. There should be no problem putting out the message, both in content and visual.
WHAT ARE THE PREFERENCES
Every channel offers different visual preferences. Be sure to fix your setting to what channel you are using. Set your goals to what the channel offers and your message. The two have to be consistent. Look over the social media channel to see what is being offered first. Pick out the best images to match the message.
The graphics have to be out of this world. They have to be something unique, something that has never been done before. Look at the intended message. Now go through what others have done before, even if they used the same visual appeal.
Now take all that has been seen and turn it around. Make the visual message into something fun and crazy, something that has not been touched on yet. This is one of the best ways to keep your company fresh and relevant. Online visuals and content change all the time. The goal is to capture the attention of your audience with something that they have never come across.
BRANDING THE IMAGE
Some sites will give the user an option of branding certain images, making it their own. If you get this chance, then do so. This is way for the image to get seen by new audiences, audiences they would never have gotten to otherwise.
Just follow the directions on how to do this on the site. Do this for the all the images you intend to keep. This way you won’t have to go back into the archives. What happens if you do go back and it’s not there? Save times this way.
ONE FINAL NOTE
Every company and user needs to think visual from day one. This is very important, because visual is very important. When beginning the process of writing think about the visual. The two need to match up. Once you have a general idea of which way to go, save and edit the information. Then, you can upload when you are ready to put things to press.
Anyone who does not consider the visuals from day one is only making more problems for themselves. Take a gold and black shiny coat. If this is what you want to sell, you need to consider a way to sell it. Take a snapshot of it and include a few small words. Less is always better when it comes to content, especially on social media. Include the right words and the right jacket, then you just sold yourself a coat.
What visual will you use as your selling point?